MEETING SPORT

Sports and life, from 1967.
Meeting is about living sports in the first person, and taking sports beyond its original context.

For the first time the margin between life and sports is blurred irrevocably, creating an unexpected, spontaneous whole. Sport is no longer the exclusive domain of specialists. It is part of – an extension of – everyday life. It is about the lifestyle not the product. The product is a vehicle for what the brand stands for, and has always stood for: sport is a part of us and we can be ourselves 24 hours a day.

For the first time the margin between life and sports is blurred irrevocably, creating an unexpected, spontaneous whole. Sport is no longer the exclusive domain of specialists. It is part of – an extension of – everyday life. It is about the lifestyle not the product. The product is a vehicle for what the brand stands for, and has always stood for: sport is a part of us and we can be ourselves 24 hours a day. Meeting is about living what you do. Meeting is the first company to apply competitive sports to everyday clothing, in keeping with the times. “Lovesports” is about what we are. We are bound to sport with an almost sensual tension that is projected onto simple everyday actions.

Running and moving, or relaxing our minds while we train our bodies. Meeting is constantly evolving and changing, but remains resolutely original. Although we move with the times, we pay strict attention to quality and careful detailing. The brand’s motto, “Active is what we are”, is never far from our minds.